The 15th edition of Analitica Latin America, which took place in São Paulo from September 24th to 26th, exceeded the expectations of visitors and exhibitors, reinforcing its position as Latin America’s main analytical chemistry event. 7,592 visitors attended the three-day event to see the latest innovations in the sector, presented by more than 400 exhibiting brands, of which 52 were new exhibitors, a qualitative increase over the last edition. The 14,000 sqm event space was 16% larger, compared to the previous year.
In addition to the latest innovations in the exhibition area, there were also more than 35 hours of presentations and debates at the 6th Analitica Congress, which received 200 participants, and at Talk Science, which addresses the main topics in the Life & Science area. The debates covered important topics such as advances in Medicinal Cannabis, Forensic Science, Doping in Sports, Academic Innovations at FAPESP and Food Safety Management, among others.
On the first day of the event, Analitica received the launch of an important entity and strategic partner of the analytical sector, the Brazilian Nanotechnology Association (ABN), which will contribute to advancing the development of science and technology in the country. “It is an honor to be here and receive the support of NürnbergMesse Brasil. We will continue to build partnerships, working together to develop this segment in Brazil,” said Leandro Berti, Executive President of the association.
Also new at this edition was the Business Roundtable, which was a success for the participants. During the two-hour roundtable, there were 190 meetings, 65 buyers, 18 exhibitors and BRL 11.5 million in new business. “We found the model very interesting, I would even say cutting edge, compared to the other events we attend,” said Alexandre Cunha, sales supervisor at Veolia.
The Nano Trade Show, a parallel event, occupied a prominent space in the pavilion. Embrapa, one of the leading state-owned agricultural research companies in the country, was at the event to present innovations ranging from nano-pigments to food solutions. Also present at the event was researcher Eduardo Caritá's company Doutor Nano, with products using applied nanotechnology, demonstrating how this technology is increasingly present in the daily lives of Brazilians.
Exhibitors once again took advantage of Analitica to launch solutions, find new customers and strengthen relations with others. "We manufacture laboratories for all segments, including the pharmaceutical, petrochemical, chemical, food and biotechnology sectors, and now, nanotechnology. The trade show is interesting because it includes all these sectors, and this is very important," said Sergio Henri Stauffenegger, head of the technical and commercial area at Vidy.
What was most impressive was not just the increase in the number of visitors, but their quality. “Merck has been participating in the Analitica trade show for over ten years. This year is very different, because it has a lot more customers from different segments, such as universities, the pharmaceutical sector and analysis laboratories. We have high expectations for this edition. For us, this contact is very important because it gives us the opportunity to talk about innovations and problems and to study new partnerships and even find new opportunities,” said Fabio Demétrio, head of Merck's Life and Science of America and Brazil.
The opinion was unanimous regarding the quality of visitors and event improvements. “We have participated in Analitica for about 20 years, and this year is exceptional. There is a very diverse and qualified public here, and our main goal is to get in touch with customers and provide the latest innovations and technologies, as well as answer questions and strengthen relations with potential customers after the trade show,” said Luiz Bravo, director of Nova Analitica.
“The event is attracting an increasingly qualified public. This edition has been surprising. We receive a lot of people, and the majority come here with a clear focus on what they want to find, and we try to promote relations as well as new business. I think Analitica is a platform that brings together people from the industry, potential customers and interested people who could become future customers. In short, it's a platform to connect with people and improve networking,” said André Freitas, head of marketing and events at Thermo Fischer Scientific.
The public can expect to see even more innovation in the next editions. In 2021, the event will take place in parallel with Abrafati, the main paint industry event. The synergy of the two events made the partnership inevitable, and will contribute to the strengthening of both sectors. The date has been set. It will be held from September 28th to 30th at São Paulo Expo.
“With each edition of Analitica, we try to offer a comprehensive and dynamic event that contributes to the analytical chemistry market in the country. We understand the importance and complexity of this event and segment for national development. For this reason, we have made every effort to deliver another trade show that measures up to the expectations of our visitors and exhibitors. The idea is to keep growing,” concluded Diego de Carvalho, portfolio director at NürnbergMesse Brasil.