NürnbergMesse Brasil Events
Glass South America
São Paulo, Brazil

R+T South America
São Paulo, Brazil

FCE Cosmetique
São Paulo, Brazil

FCE Pharma
São Paulo, Brazil

São Paulo, Brazil

Pet South America
São Paulo, Brazil

Brasil Cycle Fair
São Paulo, Brazil

Analítica Latin America
São Paulo, Brazil



The NürnbergMesse Magazine

FeuerTRUTZ 2017 ended bigger and more international than ever

In its seventh edition, FeuerTRUTZ once again consolidated its position as the leading dialogue platform for fire protection professionals.

FCE Pharma, FCE Cosmetique and POWTECH Brasil consolidate reference position for professionals in 2016

21st Edition celebrates its success, exceeding expectations of qualified visits and added innovative content in their congresses and spaces.

The new captain of NürnbergMesse Brasil

João Picolo new Managing Director of NürnbergMesse Brasil
Brazil remains a key market for the NürnbergMesse Group


The trade fair has consolidated itself as the most important one in the organics and agroecology segment in the Country. The event takes place from 4th to 7th June 2014, at the Ibirapuera Bienal, in São Paulo.

Glass South America boosts the Brazilian glass market

Glass South America is the main business platform in Latin America, and one of the most important events of the global glass market. Organized by NürnbergMesse Brasil, a leading trade show organizer in Brazil, it is considered a meeting point of professionals seeking the latest world trends and technologies in the manufacture and application of glass.

Brazil hosts the first it-sa Conference outside of Germany

One of the world's leading platforms for debates on information security will have its Latin American debut

Organic agriculture

The base of future foods

Analitica Latin America celebrates another hit

Event hosted 600 brands and had 9,549 visitors, who took part in the 1st Knowledge and Innovation Circuit

NürnbergMesse Brazil celebrates the success achieved by FCE Pharma and FCE Cosmetique

The 18th FCE Pharma and FCE Cosmetique, organized by NürnbergMesse Brasil from May 14-16, at the Transamerica Expo Center, have once again established themselves as the perfect environment for the generation of new businesses and the exchange of experiences between professionals from the pharmaceutical and cosmetic industries.

Francal Feiras and NürnbergMesse in partnership to promote the major platform for the business of organics in Brazil

Bio Brazil Fair /Bio Fach América Latina consolidates ans the most important trade fair for the segment in Latin America

FCEs Pharma and Cosmetique launch major trends of the industry

Trade fairs attracted 20.913 qualified professionals and ensure trade success

NürnbergMesse Brasil celebrates success of the 10th Glass South America

10th edition of the trade fair targeting the glass market gathered 200 brands from several countries and received over 12 thousand visitors in four days

Glass South America celebrates both its 10th anniversary and the sale of 100% of its exhibition space

Trade of Glass Technology and Design expects to welcome over 12 thousand professionals May 16-19.

Messe München International and NünbergMesse Group sealed an unprecedented partnership


NürnbergMesse Brasil provides Brazilian companies with greater international exposure opportunities

Organizer of more than 100 international trade fairs and congresses worldwide, local presence favors exports

NürnbergMesse acquires Brazilian exhibition company

Managing Director Bernd A. Diederichs: "Biggest acquisition in the company's history"
Managing Director of NuernbergMesse Brasil, Ligia Amorim: "We are proud to be part of the NürnbergMesse Group"

NürnbergMesse sets up subsidiary in Italy

NürnbergMesse Italia present in most important international exhibitor and visitor market

NürnbergMesse acquires Brazilian exhibition company

  • Managing Director Bernd A. Diederichs: "Biggest acquisition in the company's history"
  • Managing Director of NuernbergMesse Brasil, Ligia Amorim: "We are proud to be part of the NürnbergMesse Group"

In the middle of the severest global recession for over 50 years, NürnbergMesse sets the growth signal to green and doubles its foreign turnover to 10 to 15 million euros through the purchase of the Brazilian exhibition organizer Nielsen Business Media Brasil. NuernbergMesse Brasil, as the youngest subsidiary will be called, will in future organize ten events of its own in São Paulo in the sectors of pharmacy, cosmetics, analysis, glass technology, kitchen and bathroom, pet and veterinary supplies, food and beverage industry, and sustainability. Furthermore a building exhibition has been licensed to Argentina. The company achieved a turnover of over seven million euros in 2008, employs a permanent staff of more than 20 and is managed by Ligia Amorim, 47.

"We are proud to now be part of NürnbergMesse. Our exhibitions fit the portfolio of the NürnbergMesse Group exceptionally well and will also stimulate growth for the events in Nürnberg," says Amorim. Bernd A. Diederichs, Managing Director of NürnbergMesse, is also convinced of this: "The exhibition portfolios in Nürnberg and Brazil match each other excellently. Such an opportunity for a company occurs only once every ten years."

The Nürnberg exhibition experts should know. After all, they have been buying exhibitions for over 20 years. However, the purchase of the Brazilian exhibition company outshines everything that has ever happened before. "This is the biggest acquisition in the history of the company and the most important step we have ever made abroad," confirms Diederichs. Admittedly, he is not prepared to reveal details of the purchase price, except that "It runs into tens of millions, at least in Brazilian reais," says the Managing Director of NürnbergMesse with a grin.

Complex negotiations
The seller is Nielsen Business Media (NBM) with headquarters in New York. NBM is one of the many subsidiaries of the Nielsen Company, one of the world market leaders for marketing and media information and for services in the B2B sector. Nielsen Business Media Brasil was in turn the only company in the Nielsen Group outside the USA that organized trade shows and exhibitions.

"We were advised during the acquisition by the Fair Relations GmbH in Germany and Global Event Strategies LLC in the USA. All the steps would have been appreciably more difficult without this support," explains Claus Rättich, Member of the Management Board and together with his colleague Dirk Blum responsible for acquisitions at NürnbergMesse.

For the seller, the transfer of ownership is a sensible streamlining of its portfolio, and for NürnbergMesse the probably unique opportunity to acquire a whole series of exhibitions that fit the existing portfolio excellently and cover a planned market of the future at the same time. For the NürnbergMesse Group has already been active in Brazil for some years with the two exhibitions BioFach América Latina and ExpoSustentat.

Expansion strategy of NürnbergMesse Group
"The scenario of our strategic planning up to 2020 is to develop exhibitions of a leading nature in the growing continental economic regions which reflect the inner-regional flows of goods better than is possible with the existing exhibitions in Europe. It will therefore become increasingly important to be present in these markets," says Diederichs. His goal is therefore to develop or purchase corresponding worldwide exhibitions parallel to the exhibition concepts in Nürnberg and so achieve global market leadership in the best case. Some 20 additional exhibition concepts are therefore to be established worldwide by 2020 to supplement the present 20 exhibitions. The NürnbergMesse Group plans to invest some 150 million euros in expansion in Germany and abroad in the coming good ten years.

Virtually one-hundred-per-cent match The most recent acquisition brings NürnbergMesse a big step closer to its strategic goal. The exhibition portfolio of NuernbergMesse Brasil will contain the following exhibitions in future:
  • ANALÍTICA Latin America (08.-10.09.2009)
    International Exhibition of Laboratory Technology, Analyses, Biotechnology and Quality Control
  • BioFach América Latina (28.-30.10.2009)
    International Trade Fair and Conference for Organic Products
  • ExpoSustentat (28.-30.10.2009)
    International Trade Fair for Sustainability
  • FCE Cosmetique (26.-28.05.2009)
    International Exhibition of Technology for the Cosmetic Industry
  • FCE Pharma (26.-28.05.2009)
    International Exhibition of Technology for the Pharmaceutical Industry
  • FEMATEC (organization contract at Argentinia)
    International Exhibiti9on for Building Materials and Technology
  • GLASS SOUTH AMERICA (06.-08.05.2010)
    International Exhibition of Glass Technology
  • Kitchen & Bath (09.-12.03.2010)
    Exhibition for Kitchens and Bathrooms
  • PET SOUTH AMERICA (22.-24.07.2009)
    International Exhibition of Pet Supplies
  • REVESTIR (09.-12.03.2010)
    Tile and Stone Exhibition
  • TecnoBebida (14.-16.09.2010)
    International Exhibition of Beverage Technology
And in addition a number of smaller events for the food industry, plus congresses and regional conferences.

"The list of events makes it clear how well our portfolios fit together. Both companies will profit from this. NuernbergMesse Brasil through a better presence of its exhibitions in Europe and worldwide, and conversely, we can market NürnbergMesse events appreciably more prominently in South America," emphasizes Diederichs.

Background: Brazilian exhibition market
Brazil has the tenth largest economy in the world. 64 % of the Gross Domestic Product is produced by the service sector, 30 % by industry and 6 % by agriculture. Brazil has profited strongly from the raw materials and agriculture boom of the past years. It achieved substantial trade surpluses, which it used for reducing its foreign debts. The national currency is the Brazilian real (plural: reais), which has a current exchange rate of 1 euro = 2.88 reais (1 real = 0.35 euro).

The economic situation in Brazil developed positively in 2008. The Gross Domestic Product achieved estimated growth of 5.2 % compared with the same period of the previous year. In the wake of the worldwide recession, a lower economic performance of three per cent and a slightly rising inflation rate to over five per cent are expected for 2009. At the beginning of 2007, the Brazilian government started a programme for accelerating economic growth that foresees investments of over 500 billion reais (some 173 billion euros) until 2010 - especially in infrastructure projects.

The Brazilian exhibition market is broad-based: some 150 exhibitions a year take place in over 20 cities. The statistics show around 38,000 exhibitors (including 6,000 from abroad) and 7.5 million visitors a year. According to estimates, the Brazilian events sector grew by an average of 7 % a year in the past years.

Compared with other countries such as Germany, the situation in Brazil differs in that exhibition organizers and operators of exhibition sites are different companies. The major exhibition sites are in São Paulo, where the majority of exhibitions of international importance and with international participants take place (around 60 last year).

Brazil holds a top position for German exhibitors and German exhibition companies in Latin America and besides Mexico is the most important trading partner in Latin America. The good economic relationships between Germany and Brazil have a long tradition. Most of the large German companies have been based in Brazil for decades. More than 1,200 German companies, of which 800 are in the São Paulo region, have subsidiaries in Brazil. The subsidiaries and not the parent companies accordingly exhibit often at the large Brazilian exhibitions.

German and other leading international exhibition companies discovered the Brazilian exhibition market for themselves some years ago and in addition to Nürnberg the exhibition companies in Frankfurt, Munich, Hanover and Düsseldorf are already active there. The leading Anglo-American organizers represented in the market include Reed and CMP. NuernbergMesse Brasil is one of the largest foreign exhibition companies in Brazil.

About NürnbergMesse Group:
The NürnbergMesse Group with a turnover of more than 150 million euros is one of the 20 largest exhibition companies in the world and one of the Top Ten in Europe. The portfolio covers more than 100 international exhibitions and congresses at the Nürnberg location and worldwide. Every year, over 27,000 exhibitors (international share: 37 %), 895,000 trade visitors (international share: 20 %) and 395,000 consumers participate in the NürnbergMesse Group's own, partner and guest events. The group currently employs 285 persons and moderate expansion is planned. The NürnbergMesse Group comprises NürnbergMesse, Nürnberg Global Fairs, NürnbergMesse China, NürnbergMesse North America, and the new NuernbergMesse Brasil.

About NuernbergMesse Brasil:
NuernbergMesse Brasil is a one-hundred-per-cent subsidiary of NürnbergMesse. It is one of the largest foreign exhibition organizers in Brazil and produces a turnover of over seven million euros with 23 employees. Its portfolio includes ten events of its own and one organization contract. The Managing Director of NuernbergMesse Brasil is Ligia Amorim.

Contact for press and media:
NürnbergMesse Group
Peter Ottmann, Sarah Schaeffauer-Koers
Tel +49 (0) 9 11. 86 06-83 15
Fax +49 (0) 9 11. 86 06-86 40

This and other articles and photos are available in the press section at: www.nuernbergmesse.de/press
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